This is my facial expression right now after reading this article that surfaced shortly before I went to bed.
Let’s put all the obligatory “end of an era” and “I remember when I used the Classic with the scroll wheel” praise aside. This is not a good development and it has been on my mind all night and even this morning. It has me concerned about a few things, including how I’m going to manage my music in the future.
Long story short, in a very indirect way, I think that Apple discontinuing the iPod is really bad for fans of Japanese music and visual kei. Here are some quick reasons why:
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There are some releases, especially from around the boom, that may only be available on iTunes. They would be hidden deep in the search algorithm and wouldn’t pop up unless you knew exactly what to search for. You can surf the seas for some of these but the links might be dead. These might not be long for this world. This ties into my next point which is…
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iTunes on Mac has been decomposed into several apps and is functionally Apple Music now. More on that in a second, but iTunes remains on Windows primarily as a way for Windows users to sync their iDevices. However, this article suggests that Apple Music is coming to the Windows Store. With so much effort being pumped into Apple Music, there’s no reason to maintain iTunes. Some will say they’re functionally the same program, but their intent is different. iTunes’ intent was to help you manage your local library and maybe you can buy stuff from the iTunes store. Apple Music’s intent is to sell you a streaming service and oh, you can import your local tracks too! But for how long is that a temporary arrangement? I view the deprecation of iTunes as an attempt to make the development stack more lean, and killing off the iPod is a necessary step in that direction. But then that leans into my next point which is…
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There’s no device on the market that does what the iPod touch does at the price point it does it at. There are $1000 Walkman’s with no Wi-Fi, $1000 SONY Devices I have to import from Japan with special dongles to communicate with my PC, and for as much as people say “slap an SD card in and use your phone” there is utility in having a separate device just for music so I don’t have to sacrifice videos, pictures, or other apps on my phone in exchange for more music. No sharing battery life either. An iPod touch is much smaller and more comfortable than an iPhone or iPad. Also, managing all of those other devices are a pain in the ass and iTunes just handles it for me. Not only that, the device is physically solid and has really good audio output. Apple really thinks that there isn’t a market for audiophile enthusiasts who want a separate, easy-to-manage device? They have it all and they’re literally throwing it away so that you have no choice but to buy into their subscription service, which leads me to my next point (yes, this does have a connection to Japanese music)…
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I do not like that paying for streaming services is becoming the norm. You might advertise “millions of songs”, but all I read it as is “you can only listen to what we provide for you”. If they can’t or won’t put something on the streaming service, you may never hear it! I’ve warned about Spotify disintegrating time and time again and I thought Rogangate would set the ball rolling, but only a few disgruntled artists ended up breaking ties with the platform. But even so, there is precedent of music becoming temporarily unavailable (ex. DEVILOOF outage for a few days last year), music being region locked to Japan (ex. most doujin artists like Thousand Leaves and Demetori), music not being cleared for the service due to licensing restrictions (ex. KIDS by Mac Miller didn’t get cleared until after his death), or just never put on the system to begin with (you can fill in the blanks here). With the death of the iPod touch, I can see them rolling iTunes into Apple Music as the next step, then phasing out the iTunes store so you can no longer digitally purchase music (they will say no one does it anymore but in all honesty they will make it so hard to do that piracy will be the easier option, and then they have numbers to justify this action), and then simplifying Apple Music so that it no longer reads from your local library. They want a future where everyone is paying a subscription to listen to music, and that’s what horrifies me. I won’t be listening to music on my terms, I’ll be listening to music on theirs.
I just bought a replacement 256 GB iPod touch to replace the 128 GB one I had. It did well, but the space was becoming an issue and the battery life wasn’t great. I’m well aware that I’m kicking the can down the road, but I’m hoping that some other company sees the massive opportunity that Apple has left in the market and rushes in with a dual software+hardware solution that basically is the iPod in all but name before I have to replace my new one. But long term? This is definitely not a good thing for the scene and I only see it as the grip tightening around piracy in a way that is not a death blow, but makes it marginally uncomfortable for people like myself who have large local music libraries and prefer the power iTunes has when it comes to cataloging and organizing music as well as a separate device for managing that between the PC and the device. Dragging folders around folder hierarchies is so 2001 - auto sync or die. In addition, we all know Japan is an insular country. When their industry finally gets on board with the streaming mentality, how much music will be region locked to Japan? There’s already a ton! If that entire mentality is normalized, and bands start only releasing music on streaming services, then that’s another road block between a new fan and discovering visual kei.
That is not good.