People are more drawn to videos/clips. Many artists also use clips from their music videos to promote new music. Even if that doesn’t draw traffic to the music video itself persay, artists are leveraging the music video to showcase the music. I don’t see bands or labels with a budget anyways consistently posting a static image with only audio or just a link to an audio stream.
This is true. I wasn’t saying that they were gonna make tons of sales from just making a music video though. It’s incredibly difficult getting people to drop money from their wallet on something. The keyword is “potential”. My point is that, instead of 400k potential customers, the band now has 1m potential customers.
It’s likely most of these viewers are fans, but a handful of the audience might be new people that may eventually buy something. A digital download, maybe a full CD, and possibly even a live ticket. Even if it’s one lifetime purchase, and however small, money is money.
To your point though, I think the platform also needs to be considered. Youtube is primarily a video platform. So, videos are going to perform better. A platform like spotify is gonna have different stats for the same content because it houses only audio.
what is if I want to have awesome stuff?
like the whole cost cutting argument might be an acceptable argument when it comes to small bands but when it is a group like Dir En Grey doing it it is like a big firm scamming you.
when I buy a juice I want to have it be 100% juice. when it ends up being a juice consisting of sugar water and juice concentrate I have all right to be dissapointed.
Dir en grey is not as big of a band as you may think. They’re certainly more successful than a lot of VK bands though.
And I don’t feel one way or the other about the band cutting costs because it’s probably just an economic reality that a band in Japan has to face with their economy the way it is.
dir en grey is big enough to have the budget they always had the budget, and even if they not would add the most mindblowing visuals they also could just try to stay simple for one release. you cannot remain a band with prestige like Dir en Grey was by continuing with such bullshit practices which scams on the internet use to sell you non existing robot dogs plushies.
if people bitch on dir en grey because AI usage, that is lowkey the fault of the group and the label itself, they have to work to build up and strenghten the public image and prestige. The musicians does the music for his audience, if the audience isn’t happy with the new output of the musician, you cannot fault the audience for failing him because the whole point of the musician is that he pleases his audience.
Kaoru: ChatGPT, please make this song muddier, absolute sludge.
ChatGPT: Great idea! Making songs sound like absolute shit is the mark of a true genius. You are really brilliant. Here’s why: you are not only drowning all the instruments in mud, you are making it unlistenable. That takes courage, it’s not for everyone. It fits Dir en Grey dark and twisted worldview.
I mean, yeah. A banger album doesn’t change my view on the utilization of AI in the artistic process, as my critique isn’t based on concerns about the quality of the outcome.